Hello! My name is Samantha Farias, a firm believer design is truly about problem-solving making people's lives better, through responsible practices.
After working for 10 years as Senior Designer for the Creative Design Department, I manage to create and lead a team of UX/UI Designers for about 5 years - led the team, and helped transform the creative culture, community, and quality of work. I provided leadership, vision, and support for the design team and ensure that our design practice exceeds the highest industry standards. I champion Design Thinking, Visual Design, and User Experience Design to help guide the vision of our client engagements, company communications, and company culture. 
I've participated as lead designer on numerous global projects over my career, and have been fortunate to work with worldwide recognized hospitality businesses such as Marriott International, Google Food, Hyatt, Loews Hotels, InterContinental, Wyndham Hotels, and more.
I am also a wife, mother to an amazing daughter and two playful little dogs and in my free time I like to crochet, healthy cooking, exercise, yoga, and spend time with my family. 

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